HOKA BUYING GUIDE: IT'S YOUR TIME TO FLY

HOKA was born out of the unwavering belief that if you ignored the doubters, brushed off the critics, and poured your heart into a wild idea, it was possible to create a shoe that let people fly down mountains...

Initially distinguished by their oversized midsoles, today’s line-up of high-performance footwear from HOKA is designed with the same enhanced cushioning, inherent stability, and problem-solving inspiration that now meets the needs of a wide variety of runners.

HOKA make gear for pro runners and first milers, ultra-marathoners and mountain roamers, neighbourhood walkers and wild trail runners. For running shoes that lets moving go beyond performance.

We take a closer look at the bold and often unexpected approach that underpins some of the latest HOKA models...

The HOKA Experience

What makes HOKA different?

Here are some of the notable technologies that make the brand a unique proposition...

1. Cushioned Midsole - The Plush Performance

Varying in thickness, composition and design to suit your activity; HOKA's plush, shock-absorbing midsole foams are fine-tuned to cushion each step, then spring back up.

2. Active Foot Frame™ - The Cradling Comfort

Engineered to cradle your foot securely by raising or lowering the midsole walls.

3. MetaRocker™ - The Smooth Stride

Designed for a smooth and efficient transition underfoot, HOKA's curved MetaRocker™ can be dialed up to create a faster transition in the forefoot or dialed down to provide more ground contact and stability.

4. J-Frame™ - Stability with Freedom

Designed to combat overpronation, HOKA's patented J-Frame™ delivers extended support with a firm, J-shaped foam on the medial side where the foot typically rolls inward.

5. H-Frame™ - Secure Every Step

Engineered for enhanced stability, HOKA's intuitive H-Frame™ interlocks with the midsole foam to create a secure base.

6. SwallowTail™ Heel - Independent Suspension

The forked SwallowTail™ heel allows for adjustments on uneven terrain and smoother heel-to-toe transitions.

7. Hubble® Heel - Effortlessly Smooth Transitions

The extended Hubble® Heel is designed to reduce impact and create smoother heel-to-toe transitions.

8. ProFly™ - Dual-Density Cushioning

Designed to deliver an energetic ride, ProFly™ is a two-part midsole that pairs a soft, top layer of foam with a responsive bottom layer of foam.

9. ProFlyX™ - Aggressive Propulsion

Providing a propulsive ride, HOKA's midsole plates deliver a durable, lightweight solution for dynamic energy return.