ADIDAS PARLEY: RUN FOR THE OCEANS

We have all seen Blue Planet, we have all heard the evils of plastics in our oceans. Whether it is getting rid of plastic straws, using reusable bottles or carrying a canvas bag we are all being encouraged to reduce our plastic consumption for the sake of our oceans. However, now you can Run for the Oceans.

For the second consecutive year, Adidas and Parley have teamed up to raise awareness about marine pollution.

Adidas’ new limited-release Ultraboost Parley shoe has taken upcycling to a whole new level. The high-performance Parley shoe uses an innovative knitted upper that is made from reclaimed ocean plastic waste. Each pair of shoes prevents approximately 11 plastic bottles from entering our oceans, saving our oceans one step at a time. The shoe also contains an NFC chip in the heel of the right shoe, which you can scan with your phone to follow the story of your shoe from plastic bottle to final product. It also offers suggestions of what you can do to further protect our marine habitats.

Not only that but Adidas have re-launched their global running campaign; Run for the Oceans.  In their biggest global event series yet Adidas will be hosting runs in cities worldwide, from London and New York to Shanghai for people to get involved and raise awareness of marine pollution. You can also sign up and log your runs on “Run for the Oceans” group on the Runtastic app. Between June 8^th and July 8^th Adidas will match every kilometer run in the Runtastic app group with $1 for the for the first 1 million kilometers and donate it to Parley. The money raised will go specifically towards the Parley Ocean School initiative which aims to educate young people about the importance of our marine environments, as well as giving them the tools to protect them.

So, if you want to find out more about how to get involved with runs and other events in your city then go to adidas.co.uk/parley for more information.